Meaning in Yellow
Yellow: it’s the colour of optimism and happiness, evoking feelings of an endless summer. As the brightest colour on the visible spectrum, the human eye is drawn to it faster than any other colour. Yellow signifies enlightenment and creativity and, at the same time, it sparks deep thought and analysis engaging, the logical left side of the brain.
As a signature colour in the brand’s palette, the Kerrin yellow ranges from being almost luminous through to chalked off depending on the application. For example, within the collection, it can be more of a chalky yellow but when printed on our packaging, atop black and white photography, it almost glows, much like the phosphorescent hue of glow-in-the-dark paint.
Yellow is a colour found readily in the natural world with strong mythological references. Sulphur bubbling up from the ground and crystalising into a lucent yellow was historically viewed with caution as it symbolised the gates of hell but, thanks to scientific discovery, people came to know of it as an essential element for life. The Incas believed that yellow gold was the physical manifestation of the sun and revered the regenerative powers of bright sunlight.
Naturally occurring yellow sulphur - Hell's Gate Rotorua New Zealand.
Although yellow occurs in nature, the colour can also be distinct from it. In a man-made context, it is functional due to its high visibility and utility as a safety colour, and has strong links to the sea because it works so well for nautical and aquatic endeavours: from a subtle resin tint on a surfboard to navigational buoys and hi-vis dive gear.
Yellow kindles feelings of being Australian and living in Australia. It conjures imagery of golden beaches, afternoon sun and, when associated with green, it reminds us of Australian flora and the Golden Wattle - Australia’s national flower. And, as a result, it now reminds us of Australia’s sporting colour profile. The native Golden Wattle plant was said to have been the inspiration behind uniform colours chosen for Australian athletes competing in the 1912 Olympics, which became the first time green and yellow - colloquially to become known as the “green and gold” - was identified as a national sporting colour combination. When Australia won the America’s Cup in 1983, the green and gold flag of the boxing Kangaroo was beamed out of televisions across the world, cementing the colour duo as Australia’s in the sporting psyche.
Yellow logotype on black & white seascape.
Golden sky at sunset - Byron Bay Australia.
The Kerrin.co rolling collection is curated in such a way that items are made in the brand’s signature colour every now and again. The Kangaroo Pocket Hoodie is the first piece in the collection to showcase the chalky yellow, with more items on the horizon. Yellow hues thread through the brand, from product, to details in the website, to Kerrin.co packaging and use in the brand photography - showing the clothes drenched in the warmth of golden hour sun - in a way that aims to lift the mood and bring subliminal positivity.
Kangaroo Pocket Hoodie in chalky yellow.
